Posted by Raul on January 18, 2010
If we talk about the capabilities of generating money in this society, the first thoughts we might get is of getting a certification from an accredited institution that will ensure our placement in a good position in its machine; but in reality it is not about becoming a useful part of the machine but rather branding our name.
When you buy a novel book do you go by the content or the author?
When you buy a music CD do you go by the style or the artist?
When you buy a painting do you go by the paint itself or the artist?
When you buy a car do you go for the mechanical aspects or the brand?
Even when reading a blog, people go for the name of the blogger rather than the writings
A well reputed creator that has delivered quality in the past sells by his name because his name is synonymous of quality; no longer needs he to prove what he can do, his name will do that for him; his name is branded.
There are exceptions to this of course, like when you need specific information and don’t really care who will provide it as long as you receive it; but even in those situations, if you find yourself at the point of having to make a decision between two books with the same kind of content, one from an unknown author and the other from a well known and highly reputed one, which one would you go for?
Branding our name is the key to successfully selling our work. At the beginning it doesn’t matter how hard you work or how good your work is, what really matters is how branded is your name.
Even in a job, those who know how to do public relations with the boss get more than those who work hard yet don’t socialize much; what the others are doing is branding their names in the company. You could even be lazy as long as you socialize and make yourself known and appreciated. Do you know someone at your job who doesn’t really deliver quality but socialize enough to remain around for a long time?
In business is called name branding; in a job is called “having friends” which is the same.
At the other hand, you can work hard and be efficient, but if you don’t socialize (brand your name) you won’t necessarily get recognition and benefits from the company. You could easily be in the lay off list when the company requires a reduction in personnel.
Being a good, hard worker that delivers quality work could be the sustaining element of your profit revenue, but it’ll be of no good at the beginning when you are unknown, so the branding of your name is what really will open the doors to selling your skills and creations, and later will be the element that will sustain your position. If you don’t brand your name your quality work could be lost or used by others as if their own, while you get left behind without the deserved recognition.
So the point is: We are told quality is the key; you got to be good at what you do, which is true as a way to remain and prosper, but the missing part is the name branding element we are not told about, and by which we can get the initial opportunity to “get in” and later remain; without this, we might risk becoming one more lost talented one in the sea of people that is society.